I’m a cultural strategist and editor and I’m very passionate about art and culture from the Arab world and Iran. It is something that I will always champion.

 
 
 

I develop cultural strategies and support brands and organisations to embrace art and culture within their frameworks. This way, brands stand out.

Projects
 
 

I see the many intersections between the worlds of art and luxury. Both forms of creation influence one another and present enduring experiences.

 
 
 

I believe in safeguarding and defending the wealth that is art and culture from the Arab world and Iran. Those stories are worth talking about and continue to provide me with a great many answers.

TALKS
 
 

I love a good story. Hearing it, reading it, telling it and sharing it.

 
 
 

I love the written word because it is an act of remembrance and a form of recording. Those are some of the reasons why I write and produce books. 

PUBLICATIONS