www.prada.com

Developed the overarching cultural and thematic architecture for Prada’s Ramadan conversations, framing Arab music and creativity as living, evolving practices rooted in memory, craft, and identity. Defined three guiding conversation frameworks, curated speaker pairings, drafted adaptable question sets, and shaped the intellectual tone of the programme. Provided strategic guest curation for a key evening and was present to support execution and narrative coherence across select events.